– Uncomn Projects, a company with an uncommon approach to marketing and branding for real estate developments, makes its mark in Los Angeles by appointing Kenya Williams to managing partner. On track to generate $3 million in revenue in only its second year of business, Uncomn Projects is applying the concepts and strategies of consumer branding and marketing to the commercial real estate industry. To support Uncomn Projects’ growth, Williams will spearhead business operations and business development for the firm.
With over 15 years of experience in real estate finance, Williams will implement growth opportunities for Uncomn Projects and create long-term value for the organization. Hiring Williams is a major coup for a small but highly aggressive company. Previously, Williams spent her career in commercial real estate lending, including working as the executive director for JP Morgan Real Estate Banking Group, managing the Los Angeles and Arizona markets. For six years, Williams served as an SVP and market manager of Southern California at PNC Bank, in addition to spending seven years in Wells Fargo’s commercial real estate practice. Williams is a member of the USC Lusk Board, Urban Land Institute, City of Hope LARE Council, and International Council of Shopping Centers.
“Uncomn brings consumer marketing and branding strategies to the commercial real estate industry, enabling developers to attract and engage tenants, increasing project performance and investment returns,” says Williams. “The company takes a unique, consumer-first approach to helping developers transform developments into destinations and I am impressed with Roger’s (founder) successes and roster of industry-leading clients. I am thrilled to join the Uncomn Projects’ team and look forward to bringing my expertise in real estate to this thriving business.”
Founded in 2017 by young entrepreneur and visionary Roger Sanchez, Uncomn Projects activates brands by working with the developer, architect, and interior designer to apply the brand identity to the project, ensuring a cohesive aesthetic and feel. From there, the brand story is used to craft the project’s digital presence, developing the website, advertising creative, social media, and other digital marketing strategies. The goal is to achieve consistency across all touchpoints. Uncomn Projects’ clients include major developers, such as Mack Real Estate Group and Lowe Enterprises; and private equity firms, including The Carlyle Group and Rockwood Capital.
Uncomn Projects’ integrated strategy drives leasing, absorption, and retention. The team understands marketing and real estate and how to integrate the two to drive returns for investors. For additional information, please visit uncomn-projects.com and follow Uncomn Projects on Facebook and Instagram.
About Uncomn Projects
Founded in 2017, Uncomn Projects takes an uncommon approach to marketing and branding for real estate developments. By using a deliberate and creative approach, Uncomn taps into the authenticity of the local community and overlays consumer data and trend forecasting to develop a brand that inspires and is never cookie-cutter. Services begin as early as the pre-development phase and carry on through stabilization and re-positioning. Uncomn Projects is the solution for a comprehensive and cohesive approach to clients’ marketing and branding needs. This process has led to client’s projects leasing up faster and beating the pro forma, increasing the overall return for their clients. For more information, please visit uncomn-projects.com.